Showing posts with label storytelling. Show all posts
Showing posts with label storytelling. Show all posts

Friday, October 7, 2011

Biography : Steve Jobs [Time Line]


Born: 24 February 1955, San Francisco

Adopted By: the family of Paul Jobs and Clara Jobs

School Education: Cupertino Junior High and Homestead High    School in Cupertino, California. Completed in 1972.

College Education: Reed College in Portland, Oregon. dropped out after one semester.

1974: took a job as a technician at Atari, a manufacturer of popular video games

Then, traveled to India to visit the Neem Karoli Baba at his Kainchi Ashram with a Reed College friend (and, later, the first Apple employee), Daniel Kottke, in search of spiritual enlightenment. He came back a Buddhist with his head shaved and wearing traditional Indian clothing




1976: Steve Jobs, Steve Wozniak and Ronald Wayne, "Mike" Markkula Jr. founded Apple. 

April 16, 1977 : Apple II lauched.


1978: Apple recruited Mike Scott from National Semiconductor to serve as CEO

1979 : Computer Lisa launched. It contains Graphic User Interface which adopted by Apple from Xerox Inc.

1983: Apple recruited John Sculley away from Pepsi-Cola to serve as Apple's CEO, asking, "Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?"



 Lisa Bresnnan Jobs(Daughter)

born 1978 : from relation of jobs & Chrisann Brennan


First Jobs denied paternity by claiming, he was sterile; 

he later accepts Lisa as his daughter. Name of Computer Lisa is given on her.








1984: Apple aired a  television commercial titled "Super Bowl".



January 24, 1984 : At Apple's annual shareholders meeting, Jobs introduced the Macintosh to a wildly enthusiastic audience


The Macintosh became the first commercially successful small computer.

While Jobs was a persuasive and charismatic director for Apple, some of his employees from that time had described him as an erratic and temperamental manager.

May 1985 : following an internal power struggle and an announcement of significant layoffs because of disappointing sales at the time—Sculley relieved Jobs of his duties as head of the Macintosh division.

Jobs later claimed that being fired from Apple was the best thing that could have happened to him; "The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life."




1985 :  Jobs founded NeXT Computer  with $7 million.

1990 : NeXT workstations were first released, priced at $9,999.

the NeXT workstation was technologically advanced, but was largely dismissed as cost-prohibitive by the educational sector for which it was designed.
second-generation NeXTcube was released in 1990 also.

NeXTcube could share voice, image, graphics, and video in email for the first time. "Interpersonal computing is going to revolutionise human communications and groupwork"

1994 : The company reported its first profit of $1.03 million.

1996 : NeXT Software, Inc. released WebObjects, a framework for web application development. Used now in Mac Apps Store.

1997 : NeXT was acquired by Apple Inc.



Laurene Powell Jobs(Wife)                                          

March 18, 1991 : married with jobs                         

This couple have a son and
two daughters.                                                            








1986 : Jobs bought The Graphics Group from Lucasfilm's computer graphics division for the price of $10 million.
After years of unprofitability selling the Pixar Image Computer, it contracted with Disney to produce a number of computer-animated feature films, which Disney would co-finance and distribute.

1995 : Toy Story
A Bug's Life (1998); Toy Story 2(1999); Monsters, Inc. (2001); Finding Nemo (2003); The Incredibles (2004); Cars (2006); Ratatouille (2007); WALL-E (2008);
                                                                        Up (2009); andToy Story 3 (2010).

January 24, 2006 : Jobs and Iger(Disney) announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $7.4 billion. Jobs became The Walt Disney Company's largest single shareholder with  approximately 7% of the company's stock.





1997 : Macworld Expo, Steve Jobs announced that Apple would be entering into partnership with Microsoft. Included in this was a five-year commitment from Microsoft to release Microsoft Office for Macintosh as well a US$150 million investment in Apple. It was also announced that Internet Explorer would be shipped as the default browser on the Macintosh.
Steve Jobs said this to the audience at the expo:
If we want to move forward and see Apple healthy and prospering again, we have to let go of a few things here. We have to let go of this notion that for Apple to win, Microsoft has to lose. We have to embrace a notion that for Apple to win, Apple has to do a really good job. And if others are going to help us that's great, because we need all the help we can get, and if we screw up and we don't do a good job, it's not somebody else's fault, it's our fault. So I think that is a very important perspective. If we want Microsoft Office on the Mac, we better treat the company that puts it out with a little bit of gratitude; we like their software.
So, the era of setting this up as a competition between Apple and Microsoft is over as far as I'm concerned. This is about getting Apple healthy, this is about Apple being able to make incredibly great contributions to the industry and to get healthy and prosper again.




October 2001 :  Apple introduced its first iPod portable digital audio player.

The iPod started as a 5 gigabyte player capable of storing around 1000 songs. Since then it has evolved into an array of products.
including the Mini (now discontinued), the iPod Touch, the Shuffle, the iPod Classic, the Nano, and the iPhone. The largest storage capacity for an iPod was 160 gigabytes now.




  



2006 : the California Hall of Fame was established at The California Museum for History, Women and the Arts to honor individuals and families who embody California’s innovative spirit and have made their mark on history.


2007 : Jobs get honor for this hall of fame. There he gives his speech on his life.

Stay Hungry, Stay Foolish.


For reading full speech click here.




January 9, 2007 : Apple introduced the first version of the iPhone being publicly available on June 29.

July 11, 2008 : iPhone 3G became available.

June 8, 2009 : Apple announced the iPhone 3GS,

June 24, 2010 : The iPhone 4 released







January 27, 2010 : Apple iPad was announced with retail availability commencing in April.

March 2, 2011 : Apple unveiled the iPad's second generation model, the iPad 2.



 Death : October 5, 2011




 R.I.P :- I could not say this is death of Steve Jobs. In spiritual language.
                                                                 Soul meets with Peace.
              After giving this kind of service to mankind. This is Good Peace. Hunger now fulfill.

Friday, September 30, 2011

GOOGLE+ is GOOGLE itself


“Until now, every single Google property acted like a separate company. Due to the way we grew, through various acquisitions and the fierce independence of each division within Google, each product sort of veered off in its own direction.

… But Google+ is Google itself. We’re extending it across all that we do—search, ads, Chrome, Android, Maps, YouTube—so that each of those services contributes to our understanding of who you are.”

- Bradley Horowitz(VP of Google)







Google is going plan longggggg. Like a FACEBOOK they have own ads & publicity(ad sense) to make revenue(money) but still Google not make that with Google+, they never started any advertising on Google+ until now. 
                                                                    (you have cake in hand but not even trying to eating it)

Why? you logged in one account of Google & it will become open id for other services like blogger, gmail, reader, you tube  picasa. Google take long way on social networking. it will leave Facebook & twitter behind but not right now. Company's goal clear about it:  

Marge all the things & Getting it on one platform for the Users.


So, who are not joining Google+ now, they will sure become a part of this one day. So, wait for that day.

Wednesday, September 14, 2011

How the Crowd is Shaping the Future of Storytelling



Molly Barton is president of Book Country, an online community for genre fiction writers, and VP of Digital Publishing, Business Development and Strategy at Penguin Group (USA).



Stories are the foundation of human communication, even when first relayed over campfires — an inherently social and communal setting. The storyteller can change his tale based on the expressions on the faces of his audience — speed up here, slow down there, give more background on a character. The storyteller may hear someone else retell his or her own story in a different way, and use that experience in telling new stories or iterating upon the original. The story gets stronger and more nuanced in the retelling.


In the modern world of broadcast and publisher media, the traditional model relies on a series of individuals reading and choosing which stories will appeal to broad audiences. These gatekeepers evaluate commercial and literary potential based on books that have previously succeeded. Daring stories that push boundaries and bend categories may be passed over because they are more difficult to market. But the tastes of readers and viewers often progresses more quickly than the stories readily available to them reflect.


But what if we created lots of little fires around which writers could tell their stories and gauge the reaction of a keen audience, improving their storytelling before bumping up against the traditional media filter? Would we get more interesting stories? Could we uncover a new group of brilliant creators who might not have connections to those gatekeepers?


Crowd sourcing fundamentally alters the process of content selection — and by extension, storytelling itself — by bringing authors and readers (and, potentially, viewers) closer to the acquisition process. If viewers and readers are given a structured, fun way to give feedback on cutting edge stories, stories that might have been passed over before, these tales have a better chance of gaining the attention of editors and producers who have the funds to bring them to a broad audience.

The Power of Peers


Having positive reviews and interest from readers pre-publication will help push the boundaries of what a curator in a big company will be willing to consider. This happens in academic publishing with blind peer reviews, but has not been applied to trade publishing. Birthing stories in this context means that writers who’ve been through the peer review process approach the traditional media filter surrounded by a community of supporters who can help their story successfully launch into the crowded media landscape.


This is more than just crowdsourcing. It’s the advancement of the structure of media — broadening the gates, making the gates smarter and more sophisticated so that storytelling innovation is accelerated. Audiences are broader than ever because the people creating the stories are from a broader geographic and socioeconomic cultural swath.


This new model will deliver writers from beyond the traditional media epicenters of New York, Los Angeles and London, and give storytellers from Omaha, Neb., to Oswestry, England, access to previously inaccessible workshopping and publication resources.

The Emergence & Quality of New Genres


When Neuromancer was published in 1984, the genre called “cyberpunk” did not exist. Until Michael Crichton introduced us to The Andromeda Strain in 1969, the “environmental thriller” was but a category of stories waiting to be told. By expanding the process through which stories are found, we give those who are passionate about new kinds of stories the opportunity to influence, and in so doing, increase the likelihood that new genres and sub-genres of stories will develop and find eager waiting audiences.


As self-produced content (whether that be a homemade YouTube music video or self-published book) becomes increasingly popular, many have expressed concern that the quality of the stories will suffer. Here, too, a well-organized crowdsourced model offers a viable solution. Identifying compelling stories is not a numerical game; basing success solely on the number of “thumbs up” votes has not worked and frustrated those who tell stories as well as those who read them. Moving this to a qualitative model — one in which readers offer feedback to storytellers to help them hone their tales and editors rely on substantive feedback to identify stories that appeal to audiences — creates a path for new stories to be noticed.

Finding an Audience


Online, stories don’t have to be “mainstream” to succeed. They find their way to the right readers and viewers without debuting on thousands of big screens in one weekend. Storytelling of the future will be targeted to audiences that have a clear and expressed interest in that particular sort of content. Writers will continue to become more keenly aware of the depths of their chosen niche as they become as accurate as possible about whom they’re writing for and how to reach those people.